martes, 25 de septiembre de 2007

In Argentina, the Campaign of ‘Queen Cristina’ Focuses on Global Relations


By ALEXEI BARRIONUEVO
Published: September 25, 2007

nytimes.com

BUENOS AIRES, Sept. 24 — With just over a month to go before voters will choose a new president of Argentina, Cristina Fernández de Kirchner, or “Queen Cristina,” as she is widely known here, is living up to her nickname.

Over the past two months, Mrs. Kirchner, a senator in Buenos Aires and wife of President Néstor Kirchner, has been treating her attempt to become Argentina’s first elected female president more like a coronation than a campaign.
With a healthy lead of at least 25 percentage points over her closest rival, Mrs. Kirchner has all but eschewed photo-ops with actual Argentines here in favor of coverage abroad with foreign bankers, dignitaries and international investors in Europe and the United States.
In the past two months she has piled up frequent-flier miles in trips to Mexico, Spain, Austria and Germany. This week she is in New York, where her husband is scheduled to speak at the
United Nations.
Mrs. Kirchner’s focus on international relations has drawn criticism from opponents and others who say she is conveniently ignoring a number of serious domestic problems that threaten to carry over for her husband’s successor, no matter who wins the election.
“There is a risk she will be so captivated by international politics and foreign relations that she will avoid the mounting problems in Argentina,” said Michael Shifter, vice president for policy at Inter-American Dialogue in Washington, a research group focusing on Latin America.
Among those issues likely to plague the next president are energy shortfalls, a shrinking budget surplus and a ballooning inflation rate that several independent economists say is now over 15 percent — almost twice what official government statistics show.
The heavy foreign travel schedule is part of a calculated strategy by the Kirchners to start the second phase of a shared presidency. Elected in 2003 with only 22 percent of the vote during the depths of Argentina’s financial crisis, Mr. Kirchner focused primarily on domestic politics and allowed relations with the United States and crucial European allies to wither.
Despite the success of his administration in turning around the economy, he chose not to run again and instead make way for his wife. Rather than risk lame-duck status during his second term, analysts say, the couple decided they could essentially tag-team the presidency for at least 12 more years. Argentine presidents are limited to two consecutive four-year terms but, unlike the United States, they can seek to run again four years after exiting the Pink House, the Argentine presidential palace.
While no one has pulled it off before, the Kirchners stand a strong chance. Mr. Kirchner once had an approval rating of almost 80 percent, and opinion polls in the past few months showed that he still commanded more than 50 percent support despite a number of recent corruption scandals. The main reason is the economy, which has rebounded from the 2002 depths and grown by 8 percent in each of the last three years.
Hailing from the university town of La Plata, outside of Buenos Aires, Mrs. Kirchner, 54, is a lawyer and polished speaker known for her strong personality and a solid human rights record that dates to her time as a senator in her husband’s Patagonian state of Santa Cruz.
Many Argentines, however, see her as bossy and authoritarian. Those who have had private meetings with her say she lectures more than she listens. She told the journalist Olga Wornut, author of “Queen Cristina,” that she actually liked the nickname, which dates to her days in Santa Cruz.
Her fascination with traveling and international affairs, in contrast to her husband, is genuine, said José Miguel Vivanco, the Americas director for
Human Rights Watch. “She enjoys playing in the big leagues and has a big-picture approach,” Mr. Vivanco said.
“Argentina under Cristina Kirchner is going to develop a very visible foreign policy,” Mr. Vivanco added. “If she finds the angle, I don’t think she will be shy to actively engage Argentina in difficult human rights cases like the Sudan or Burma.”
Mrs. Kirchner traveled to Venezuela this year and was instrumental in diluting the tension between the Jewish community there and President
Hugo Chávez, who has made many Jews nervous because of his close relationship with Iran’s president, Mahmoud Ahmadinejad, Mr. Vivanco said.
She is also comfortable on the dais. In recent weeks she has spoken at a number of business forums, seeking to convince foreign investors that Argentina had put its financial house in order. On her recent trip to Germany she met with bankers and toured a Volkswagen car plant.
On Monday she gave a speech on human rights and global justice before 450 people at
New York University School of Law. On Wednesday she and her husband will have a private meeting with former President Bill Clinton in Manhattan. On Friday she will meet with Tzipi Livni, the Israeli minister for foreign affairs.
The traveling and mingling with the foreign elite has drawn withering criticism at home from her rivals.
“Those who leave their country before an election do so because they cannot connect with the people in their own country,” said Elisa Carrió, a center-left member of Congress who is running a distant second to Mrs. Kirchner in polls, with at most 15 percent of the vote. “You have to demonstrate your leadership inside the country, make contact with the people. Don’t use the position of first lady to make an election campaign.”
Despite her apparent discomfort mingling with the masses, Mrs. Kirchner has not felt threatened by any candidate. Other than Ms. Carrió, her opponents include a former economy minister,
Roberto Lavagna, and a free-market economist, Ricardo López Murphy.
The opposition is so weak that Mrs. Kirchner has been able to all but ignore the Argentine news media, choosing to give select interviews to journalists abroad.
“There is no political debate in this country right now,” said Walter Curia, an editor at the newspaper Clarín and author of “The Last Peronist,” a study of Mr. Kirchner. “The only debate is within the walls of the Pink House.”
Mrs. Kirchner seems less interested in emulating Eva Perón, the powerful and beloved first lady of President Juan Perón, than she is her idol,
Hillary Rodham Clinton. Both are lawyers with husbands who hailed from political backwaters and became president, though Mrs. Kirchner has been quick to point out that she was elected a senator before her husband began his career in politics.
Analysts speculate that Argentina’s relationship with the United States could improve if she and Mrs. Clinton were both elected. The two have met twice, at Mrs. Kirchner’s request, once in Washington in 2003, where the discussion focused on the unsolved bombing of a Jewish community center in Buenos Aires in 1994, and again at the Democratic National Convention in Boston in 2004. Mrs. Kirchner has even appeared to steal a page from Mrs. Clinton, reportedly putting together a health care reform plan as part of her domestic agenda.
Mrs. Kirchner might learn a lesson from Mrs. Clinton’s image makeover, said Mr. Shifter of Inter-American Dialogue. As first lady, Mrs. Clinton was seen by many as bossy and abrasive. Her experience on a “listening tour” in New York state during her Senate campaign, by some accounts, softened that image. “It was humbling and effective,” Mr. Shifter said. “Cristina could probably benefit from something like that. Humility is not her strength.”

El candidato más insólito

infobae.com
Jorge Agüero es abogado, ex convicto y se hace llamar el "Mesías". Intentó ser el gobernador de Córdoba por el menemismo en la última elección, y ahora redobla la apuesta y quiere ser diputado nacional
Entre sus principales propuestas aparece la libre portación de armas y la constitución de grupos de autodefensa civil. En las anteriores elecciones finalmente quedó fuera pero ahora las insólitas pintadas en paredes y los extravagantes carteles en las calles donde aparece con un arma anuncian la nueva candidatura del “Mesías”. “Unos drogones hijos de p... arruinan familias por unas monedas. Eso es lo que estamos viviendo ahora y eso es lo que denunciamos”, dijo el innovador candidato. “No queremos una sociedad armada que salga a matar gente, sino que tenga su arma para defenderse, porque si no a la gente la van a seguir matando en su barrio”, agregó.Los afiches que ahora se pueden ver en las calles cordobesas lo muestran a Agüero con una escopeta que pretende dar publicidad a su insólita propuesta, según publica hoy un matutino porteño. Y según sus declaraciones él es un mesías político que va a llevar a la gente a cruzar el 'mar Rojo' de las desgracias sociales.“Este país tiene militares cagones, guerrilleros cagones y narcotraficantes cagones que te hacen estos daños. Esos no te matan. Los intoxicados te matan y vos no sabés por qué. Nosotros queremos estar tranquilos con mi familia tomando mate”, dijo el candidato.

lunes, 24 de septiembre de 2007

La Campaña de Rozas en Chaco











Elecciones en el Chaco




Alicia Tereda y el ARI en Chaco

"Ya estamos para una provincia mejor"; "Ya estamos para un país mejor"...:

¿A quién se le puede ocurrir mayor soberbia en la relación con el electorado?
Si ya estamos para un/a pais/provincia mejor es porque alguien la ha llevado a los pies de los iluminados que a 100 km. de distancia la estaban esperando, porque la sociedad es así.. se demora....

Si hubiera votado en Resistencia, es seguro que mi voto hubiera ido al ARI, pero debería haber hecho de cuenta que nunca leí, escuche, ni vi el slogan con el que ARI pretendió ganarse la confianza del electorado.
A juzgar por resultados (3%) y atribuyendo demasiada (excesiva!) importancia al slogan es URGENTE repensar una nueva articulación discursiva respetuosa de la gente, que con sus grandes pequeñeces y sus pequeñas grandezas, cada domingo elecccionario elige a sus dirigentes.

La campaña de Capitanich en Chaco


La campaña de capitanich en Chaco


domingo, 23 de septiembre de 2007

LA CAMPAÑA EN SU TRAMO DECISIVO

Marketing político: travestis, Youtube y creativos que juegan a las escondidas
La campaña es un "quemo" para los publicistas estrella, que participan en secreto del proceso.clarin.com
Sebastián Campanario scampanario@clarin.com
La idea era mostrar diversidad. Por eso un equipo publicitario de la campaña de Cristina Kirchner salió días atrás a buscar "testimonios espontáneos" de apoyo a la candidata, con la idea de colgarlos en el portal de videos Youtube. Pero hubo algunos problemas, contó a Clarín una fuente de la Casa Rosada: "Costó conseguir travestis; muchos nos pedían plata para aparecer, y también un cura, tuvimos que ir hasta un pueblo cercano a San Pedro para encontrar un religioso que se juegue".
La historia forma parte del anecdotario disparatado de las campañas publicitarias para octubre. Las centrales de medios (las empresas que comercializan espacios para las marcas) estiman que este año se gastarán en la Argentina 100 millones de pesos en publicidad política, un campo que para mucho hombres del negocio encierra una "maldición" (Ver recuadro). 70 millones corresponderán a los comicios nacionales, provinciales y municipales de octubre.

Poder Ciudadano difundió días atrás un informe que da cuenta de un aumento de casi el 400% en la publicidad política argentina desde el 2003 a la actualidad. Por otro lado, la central de medios Initiative Argentina realizó un estudio que muestra que en las presidenciales de 2003, la publicidad política fue el 5% del total en el mes previo a los comicios.
En el mayor de los secretos, la secretaría de Medios aprobó hace diez días las ideas de nuevos equipos de marketing contratados. Según contaron a Clarín fuentes del negocio y del Gobierno, quien habría comenzado a trabajar para el cristinismo en este área sería Leandro Raposo, un integrante del club de creativos estrella argentinos. Raposo fue DGC de J. Walter Thompson y fundó hace dos años El Hotel, una usina de ideas relacionada con JWT que funciona en una vieja casa refaccionada que queda en una zona residencial de Olivos. Ya había aportado creatividad para comerciales de gestión de Néstor Kirchner.
Desde abril venía circulando un rumor fuerte en el ambiente publicitario: que Ramiro Agulla, la estrella publicitaria de los 90, estaba asesorando a los equipos oficiales. El dato fue desmentido en el entorno de Agulla, aunque se acepta que hubo contactos con el candidato a gobernador Francisco De Narváez, y antes con Daniel Scioli. "Ramiro los escucha, pero trata de no agarrar nada político", dijo un vocero del creador de "La llama que llama". "Ya pagó un costo muy alto con el 'Dicen que soy aburrido".
Quien más piezas realiza para De Narváez es Fernando Guevara, de la agencia González Taboada Guevara, aunque lo hace a título personal, al igual que Carlos Souto.
En general, los candidatos se manejan con varios creativos y agencias a quienes les encomiendan trabajos puntuales. Lavagna (el primero en colgar videos en Youtube) le encargó piezas publicitarias a Marcelo Reichman y también a El Jardín, una agencia muy innovadora que hace marketing de guerrilla, entre otras acciones. Todos los aspirantes a cargos se nutren, además, de colaboradores "in house", menos famosos.
Ricardo López Murphy sigue trabajando con Ernesto Savaglio, pero también lo hacen otras empresas, como Altheim Comunicaciones. En el caso de la campaña de Elisa Carrió, dos creativos -Hernán Cambiasso y Gastón Ladrón de Guevara-, junto al vocero Matías Méndez trabajaron en el eslogan "Ya estamos para un país mejor".